As someone who has a sales background, I can attest to the fact that sales experience can do more than just boost your numbers. It creates a mindset that can be applied to other areas of your professional life. And let me tell you, I have seen the issue with most organizations today - the lack of a clear objective mindset and effective communication.
When I transitioned from a sales role to a portfolio and product support role, I was struck by how frequently presentations and training sessions were merely "To inform." or "Educate". And sometimes I wonder, What's the point of that? The objective of any presentation or training session should be to inspire action, whether it's equipping trainees with the skills they need or spurring customers to make a purchase, just like when you are looking to close a sale!
But here's the thing - communication is often underrated in the workplace. And that's a shame, because it's one of the most powerful tools you can build. Take Steve Jobs, for example. He was a master communicator, and we can all learn a thing or two from him.
Here are a few tips I've picked up along the way:
Storytelling: People love a good story, and incorporating them into your presentations makes them more memorable and entertaining.
Simplicity: Keep it simple and focused. Strip away the fluff and focus on what's essential to drive your audience to take action.
Emotion: Emotions sell, and tapping into your audience's emotions creates a deeper connection and inspires action.
Show, don't tell: Demonstrate your ideas to make them more tangible and memorable.
Confidence: Practice and be confident in your presentations to convey a strong message and inspire action.
By incorporating these communication skills into your presentations and training sessions, you can create a more objective mindset and inspire your audience to take action. And let me tell you, the benefits are numerous. Adopting this mindset can bring about change in your career advancement, make you a visible talent, and set you apart from the rest.
So, if you're in a transition role like myself, or simply looking to improve your communication skills, I hope these tips will help you get far in life. Whether it's in your career or personal life, effective communication is a valuable asset that can open doors and create opportunities. Simplify your message, add a touch of emotion, show instead of tell, and present with confidence. You'll be amazed at the results! Good luck!